Published on 02 Jan 2008
Mobile Advertising on Handcart
Meilianmei, a supermarket that is near my home in Huilongguan, I found a large quantity of handcarts, which is in the following photos, are provided for shopping trips. they are just like the future tool in some films.

The so-called “intelligence media” is actually a improved mobile TV, which is showing inside advertising continuously and repeatedly, fixed on handcarts.

CHINA HUMAN, a.k.a Zhonghanruchen(Chinese:中汉儒臣), the implement company of mobile AD on handcart, is not as well known as Focus Media(Chinese:分众传媒), which is China’s largest Digital Media Group in China and mainly provide commercial location and In-store advertising platforms. We can find that It focused on international training previously by viewing the web site. Maybe to them, this project is not only a business opportunity but aslo the beginning of a new field.

As you see, the panel is very simple. button 1 is discount events; button 2 is Community Information; button 3 is “OK” and button 4 is “cancel”.

This photo is the detailed menu of discount events, so amazing, isn’t it? However, there have no contents in most entries.
